Who's Our Target?
Now that we have done target audience research, representation research (a lot of it may I add), and even finished filming, it is time to decide our target audience. We must decide if we want to stick with the typical drama target audience or take a different approach. Luckily Leandro and I were both able to agree on something fairly easily.
Figuring out who and what we were representing was necessary in deciding our target audience. Through research, I have found that representation plays a big role in deciding the target audience. A film representing women as powerful will attract mostly females. While a film representing the struggles a person of color may face, will attract many African Americans. That being said we don't want our target audience to be homeless people (that would be extremely unrealistic), instead we want to target people of the same age and background as the actor.
Age
Our opener portrays a 'young adult' male living in his car. We thought it would be best for people around his age to hear this story and become informed about the situations people their age are living in. The target audience of most dramas are usually between 17-50. This means we would like our target audience to be slightly more focused on the younger end of the spectrum. Of course the "film" could be enjoyed by someone older, however, we want to make an impact on this age group specifically (17-30).
Ethnicity
This year films portraying different races/ ethnicities are finally gaining popularity. It is so empowering that some non represented groups are finally being shown in film. We wanted our film to have that same energy. Like mentioned in a previous blog post, latinos are rarely shown in the film industry. We want our film to go against this and have our lead actor be Puerto Rican. By doing this, we know our film is much more likely to attract latinos. This caused us to make the decision to target to latinos as a whole (not just Puerto Ricans). We believe this is also smart considering a large majority of U.S. citizens have some latino in them.
Gender
As for gender, we want to target both male and females equally. We know that mainly women go to see dramas, however, the fact that there is a male lead and a more "masculine" theme, we believe men would enjoy the film as well. We want our target audience to not be limited on gender.
Economic Status
Like I mentioned earlier in this blog post, we don't want to target to homeless people because many would not go to see a movie. However, in terms of economic status we would want to target middle to high class since people in these categories are often the ones who go see movies anyways. By doing this we would hope that the middle to high class people are able to become less ignorant of the situation homeless people endure. We want the stereotype that "all homeless people are bad people" to break.
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