Target Audience Research

The Typical Target Audience

Before deciding exactly who we want to target for this movie, Leandro and I thought it would be beneficial to research who typical dramas are targeted to. Although drama subgenera can impact the target audience, this is what I found to be most typical.

Male or Female?

Dramas are usually targeted to women. It seems that within the filming industry, women enjoy to consume more drama and romantic movies while men lean towards action. That being said, the ratio of men to women audience can alter for every movie. Some dramas such as the Titanic (1997) has a more female audience when a drama like Ford V. Ferrari (2019) has a large male audience. Since drama is so broad, the theme/ topic of the movie is really what impacts the audience's "gender."

Click picture to enlarge. Survey from Statista.com. Conducted in
December 2018 with more than 2,000 participants all 18+.

As shown by the online survey from Statistica.com, more women state Dramas as their favorite movie genre than men. It seems as if men prefer Action, Adventure, and Comedy before Drama. While for women, Drama is tied for first as their preferred movie genre.

Old or Young?

Unlike gender, Dramas are very diverse when it comes to age. Usually the target audience will vary depending on what the film is rated or the film's theme. However, we found that the age range for dramas are typically 17-50. This makes sense considering that many dramas cover sensitive or mature topics. A drama like the Joker (2019) may be geared more for the younger side while Roma (2018) leans to the older side of the target audience.

Click picture to enlarge. Graph from Stephenfollows.com.

Overall we can define the target audience as adults (young to older adults). Just as the chart shows, adults seem to consume and be targeted by dramas. However, there it is evident that dramas are enjoyed more by older adults.

Race/ Ethnicity?

Dramas are targeted and consumed by a wide variety of races/ ethnicities. Typically the target audience's race/ ethnicity is impacted by the films representation/ theme. A film such as The Hate U Give (2018) focuses around the theme of police brutality and black lives matter. Therefore causing the target audience to mainly consist of African Americans. While the film Little Women (2019) is about a white women and therefore has a more "white" audience.

Sources:

“How Do Movie Genre Tastes Change with Age?” Stephen Follows, 16 July 2018, stephenfollows.com/changes-in-movie-genre-tastes-with-age/.

Levin, Gary. “Who's Watching What: TV Shows Ranked by Racial and Ethnic Groups.” USA Today,  Gannett Satellite Information Network, 28 June 2017, www.usatoday.com/story/life/tv/2017/06/27/whos-watching-what-tv-shows-ranked-racial-and-ethnic-groups/103199848/.

Watson, Amy. “Favorite Movie Genres in the U.S. by Gender 2018.” Statista, 12 Dec. 2019,
www.statista.com/statistics/254115/favorite-movie-genres-in-the-us/.